February 2019

Technology has brought healthcare to consumers’ fingertips, putting them at the nucleus of care and blurring the definition of a healthcare organization. Traditional technology entities are building healthcare apps, wearables and other connected devices, and consumers are using them to track their health progress and feed data back to their provider, payer or both. Retailers are partnering with pharmacies, so both can gain access to each other’s data and reach a greater number of consumers. Insurers are partnering with pharmaceutical manufacturers to leverage patient data to improve outcomes and lower health costs. But perhaps nothing says the healthcare company of the future has arrived as best as the innovative partnership between Amazon, JPMorgan and Berkshire Hathaway. Data-sharing between consumer health organizations is of course net positive. Capitalizing on data is the first step to achieving precision medicine and creating shared value across the health ecosystem. But cyber risks are also growing as data sharing increases. If organizations in the business of consumer health are going to sustainably innovate around patient care, they must be able to safely store and analyze patient data—the most valuable resource to the consumer, to the business of health and, we believe, to the security of a nation. Threat-based cybersecurity will be their lifeline. Threat-based Cybersecurity:  A Condensed Roadmap Based on intent, threat-based cybersecurity is a forward- looking, predictive approach. Instead of (or in addition to) focusing solely on protecting critical data assets or following the basic script of a generic cyber program, threat-based cybersecurity concentrates…